Aram Zucker-Scharff

fastcompany:

Millennials Don’t Care About Owning Cars, And Car Makers Can’t Figure Out Why

“What auto manufacturers, along with much of corporate America are missing here is that the vehicles to freedom and personal identity have changed for this generation. The sooner brands get a grip on this reality the sooner they can make adjustments in how they market to and communicate with this core group, which is essential to their long-term success.”

More> Co.Exist

I’d assume the other reason not listed here is because Millennials are more likely to associate a car and the company that makes it with corporate maleficence than personal freedom. 

Stephen Colbert vs. the Hashtag Activists:

The weaponized hashtag also takes power from the people who are trying to mock it—Twitter doesn’t discriminate between earnestness and parody. People making fun of the humorlessness and bad faith of the hashtag end up keeping it in the “trending” column.

More reading:

#Cancel Your Outrage: Stephen Colbert Is Not a Racist

Stephen Colbert denies racist tweet.

Stephen Colbert, Racism, and the Weaponized Hashtag.