The newsonomics of Forbes’ real performance and price potential
The newsonomics of Forbes’ real performance and price potential:
Financial documents being shown to potential buyers raise questions about its future growth. Has Forbes peaked? And can it justify the high price it’s seeking?
Forbes’s ‘buzzy’ new content initiatives meant spending $10.9 million to make $11.9 million.
In reality Forbes is likely worth less than $200 million, regardless of what it expects people to pay. It looks like the innovating financial media giant may end up being another magazine purchased more for it’s respected brand than anything else.