The inevitable burst of the video bubble

September 30 Comments Off on The inevitable burst of the video bubble Category: Facebook, Feed

“Is the media industry about to make the same mistakes again? … They’re jumping on board yet another trend without a clear monetisation strategy. […]

“Ad fraud, ad blocking (yes, that affects video!) and completion are just some of the problems which are contributing to the enormous drop in digital ad spend for pre-roll ads, according to one source. […]

“The Telegraph’s Ben Sinden highlighted this when talking about improvements they had made to their own video offerings. ‘Our research showed us that up to 80% of our audience still prefer reading the news as text,’ he explained. ‘The video must enrich the story, rather than being the core'”

Faith in video as a lifeline for struggling revenues is badly misplaced, and risks falling into old traps

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