How publishers can beat fraudsters at their own game – Digital Content Next
It’s been a while since I last wrote something freelance, but got a piece picked up this week!
Publishers are going to congress in an attempt to gain a collective advantage in ad negotiations with Facebook and Google, but that’s not the only collaborative opportunity. They could be working together in how they share and circulate content to much greater effect.
On the web, content fraudsters run sites that generate millions of views, get hundreds of thousands of fans, and even claw their way up to the top of search pages. Some of these sites are nothing but one person. With low cost cash grabs taking over search and social how can publishers win? To fix …
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