Inside the dystopian vision of the IAB’s new AR and VR advertising formats – Digital Content Next

August 08 0 Comments Category: Facebook, Feed

Writerly achievements:
1. Someone paid me to write “a world where every flat surface and vehicle stares at you through the dead goggled eyes of a Minion”

2. I got to write about advertising technology being literally cartoonishly evil. And yes I am using literally correctly.

You’re half-way through a gaming session and the world is breaking apart around you as you run from attacking aliens. Firing as you go, you turn a corner and suddenly your view is filled with the sight of a brand new sedan. You see a cute dog at your local coffee shop. When you lean …

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