Ad Industry Insiders Are Connected To A Fraud Scheme That Researchers Say Stole Millions Of Dollars
“Documents obtained by BuzzFeed News reveal that the CEO of an ad platform and digital marketing agency is an owner of 12 websites that earned revenue from the fraudulent views, and his company provided the ad platform used by sites in the scheme. Another key player is a former employee of a large ad network who runs a group of eight sites that were part of the fraud, and who consults for a company with another eight sites in it. That company is owned by a model and online entrepreneur who played Bob Saget’s girlfriend on the HBO show Entourage. A final site researchers identified in the scheme is owned by the cofounder of one of the 20 largest ad networks in the United States. […]
“This scheme illustrates that while governments and platforms such as Facebook are grappling with online misinformation, the advertising world is in the midst of its own crisis brought on by a multibillion-dollar form of digital deception: ad fraud. This investigation also reveals how seemingly credible players in the ad supply chain can play an active role in — and profit from — fraud.”
A BuzzFeed News investigation reveals how seemingly credible players in the ad supply chain can play an active role in — and profit from — fraud.
via Facebook http://ift.tt/2xMSJbF
through IFTTT
