Personalization without people: What happens when no one can track consumers? – Digital Content Next
I wrote a new piece for DCN all about how we can build dynamically customized web experiences without relying on user data.
The alignment of new laws, reader advocacy, and technology has opened up a challenge to user tracking tools. While some express concern that an end to unbridled tracking will hinder the digital ecosystem, this is an enormous opportunity for publishers to take the lead in building the next generation…
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