Lady Doritos, the patron saint of outrage marketing

February 08 Comments Off on Lady Doritos, the patron saint of outrage marketing Category: Facebook, Feed

Filed to: In The End Times Of Capitalism.

“The conglomerate won itself an astonishing amount of free advertising. “Lady Doritos” was a top trend on Twitter for an entire day, and every publication from the Washington Post to Russia Today felt the need to weigh in on this non-issue. Rush Limbaugh accused the Dorito critics of being “feminazis.” Infowars’ Watson, whose job is essentially to exploit these situations, tweeted that “Many of those whining about ‘Lady Doritos’ still appear to think the “gender pay gap” is a thing.” Once PepsiCo disavowed the concept, it was Slate’s turn to jump in the ring, with a contrarian piece titled “You Know What, I Do Want ‘Lady Doritos’.” The coverage was almost entirely negative, but with established brands, all press is good press. For products as simple and ubiquitous as Doritos, the goal of advertising isn’t to win over new customers — just to continuously drill the brand name into our collective subconscious. Did you not want a Dorito after hearing about them all day?”

Miniature controversies over junk-food advertisements require minimal effort from advertisers.

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