Anatomy of a Brand [Brand.Me 101] [Re-post]

February 28 Comments Off on Anatomy of a Brand [Brand.Me 101] [Re-post] Category: Feed, HackText

If you’re a journalism student, you’ve heard that you need to become a brand, but what does that entail? What makes a personal brand? Personal branding has become a byword among journalists. Most professionals won’t work for one news outlet their entire lives, nor is that something they want. Personal brands have provided journalists with a cushion, […]

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