Aram Zucker-Scharff

The Kindle Fire is a book store, a movie theater and a record shop. And Amazon’s the one selling the books, movies and music.Clipped from www.npr.orgWhy Amazon Loses Money On Every Kindle Fire
[...]

In late 2000 the Clinton administration was preparing for their final economic report. At the time, we were in surplus and economists were projecting that *the entirety of the US Debt would be paid off by 2012.*

In reality, US Debt is by far the highest it has ever been. But back then a federal [...]

Marketers understand that gamification is something important but they don’t understand what it is or how to implement it. No wonder there are so many bad attempts at gamification out there.Clipped from www.nma.co.ukTwo-thirds of marketers do not fully understand what ‘gamification’ means, according to research, despite 78% believing that customers are more likely to respond [...]

This is absolutely true. You can’t effectively take advantage of technology unless you know how to tell good stories.Clipped from adage.comYou Have All the Tools You Need to Build Better Brand StoriesWhy Storytelling Is Essential to Business Success. Just Ask Apple, Google, Chevy, Coke and PepsiBut we also agree that technology innovations are irrelevant to [...]