“But in the case of both Apple and Google, their uses of Helvetica Neue are so prominent that they’re…”

June 13 Comments Off on “But in the case of both Apple and Google, their uses of Helvetica Neue are so prominent that they’re…” Category: Feed, Tumblr

“But in the case of both Apple and Google, their uses of Helvetica Neue are so prominent that they’re almost indiscriminate, and as a result both of these efforts skirt that thin line between aspiration and desperation. Where many graphic designers would mix in additional typefaces or even just different weights of Helvetica Neue to achieve an optimal reading experience and a balanced aesthetic, both Apple and Google seem overeager to use the thin and ultra light weights wherever they can.”

Khoi Vinh: Subtraction.com: iOS 7 Thins Out (via thisistheverge)