“There is not one but several “cultures of the click.” Take the example of the gap between what…”

August 28 Comments Off on “There is not one but several “cultures of the click.” Take the example of the gap between what…” Category: Feed, Journalism, Tumblr

There is not one but several “cultures of the click.”

Take the example of the gap between what journalists say about web metrics and what they do when they check their own traffic numbers. I find that journalists are particularly likely to have conflicted reactions to metrics when working for publications with high editorial ambitions facing financial instability. In this case, writers criticize the chase for clicks, but also understand online success as a signal of professional value.

When it comes to chasing clicks, journalists say one thing but feel pressure to do another.