Meanwhile you’re cutting your cord, Netflix-ing or stealing Mad Men, and doing everything else in your power to not know Johnnie Walker ads star Christina Hendricks.
Digital reading devices are increasing in popularity with each passing year. Book retailers such as Barnes & Noble are experiencing a decline in physical book sales, especially among younger readers. In order to appeal to this demographic, I focused on the term ‘shelfie’, meaning a photo of an individual’s bookshelf, developed in conjunction with the increasingly popular term ‘selfie’ (a photo of an individual taken by his or herself). By placing a # before ‘shelfie’, the ad encourages customers to tag their purchases as ‘shelfies’ when uploading photos of their bookshelves to social media channels. This participatory element of the campaign creates the possibility of expanding the #shelfie photo sharing trend while giving Barnes & Noble attribution to this trend.
American Express is set to announce a new sponsorship program and prepaid debit card that take aim at the millions of people who play the online video game League of Legends.
Remember when you got an AmEx to get frequent flyer miles? Well now you can get Frequent League of Legends points instead.
