“The bundle is the Gibraltar of the media business,” said Tim Wu, the author of “The Master Switch,”…”
““The bundle is the Gibraltar of the media business,” said Tim Wu, the author of “The Master Switch,” a history of media revolutions. “It keeps the entire ecosystem alive, which is why it is so heavily and successfully defended. But there are hairline fractures beginning to appear, and you are seeing alliances shift.””
– At NYT, David Carr explains why the long standing ‘bundle’ system for delivering advertising on many platforms (especially cable TV) is now failing and why the consequences for TV may be immense.
