Comment on the IAB Tech Lab’s Global Privacy Platform (GPP)

Summary

The Global Privacy Platform is intended to absorb the functionality of TCF and expand on it, as a consent-string-based privacy solution. While GPP expands the scope that the system can cover it does not resolve any of the intrinsic problems of…

Comment on the IAB Tech Lab’s Global Privacy Platform (GPP)

Summary

The Global Privacy Platform is intended to absorb the functionality of TCF and expand on it, as a consent-string-based privacy solution. While GPP expands the scope that the system can cover it does not resolve any of the intrinsic problems of…

Topics API Review

With the Topics API now in origin tests, it has been interesting to see just how the web gets categorized. I do see a lot of potential in the technology and I can’t argue with the privacy promise being a significant improvement over third party cookies…