Who Needs Convertible Slippers?
“When lifestyle products have adopted the design sensibilities of technology, innovation and simplicity are supposed to blend, offering access to both efficiency and meaning all at once. But the result shares more in common with associative marketing—connecting products to lifestyle aspirations—than it does with functionalist design. Nike makes you believe in your capacity to be athletic. Jeep affirms your sense of hypothetical outdoorsiness. Whether you ever visit the cross-fit parlor in your trainers or take your SUV off-road doesn’t matter. The products rely on the idea of doing so as sufficient.
“Today, revolution is the ultimate branding exercise. The operation of a product—whether it’s an automobile, a smartphone, an app, or a slipper—is less important than the depth of its commitment to the rhetoric of innovation.”
Designers obsess over “revolutionizing” products, but not everything has to be reinvented.
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