The Washington Post is helping podcasters serve fresh ads

July 10 Comments Off on The Washington Post is helping podcasters serve fresh ads Category: Facebook, Feed

Great news! My team and I’s work on Rhapsochord–The Washington Post’s new tool for handling ads in podcasts–was featured in Business Insider’s Digital Media Briefing.

The Washington Post is testing a new tool, Rhapsocord, that automatically identifies areas of a podcast where an ad could be placed and then automatically inserts ads into those spots, so that podcasters don’t have to do it themselves manually.

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