Washington Post Builds Tech That Dynamically Inserts Ads Into Podcasts | AdExchanger
Great news, my team’s second service launch received some great coverage in Ad Exchanger! Very excited Rhapsochord has been revealed to the general public and that I can talk about the opportunity our approach provides to expand the technical capabilities of The Washington Post and ad tech in general.
Inserting fresh ads into podcasts is challenging and time-consuming. An online article loads fresh ads every time a page loads. But in the podcasting world, readers download content and ads together, which means the two must be stitched together beforehand. Because of this challenge, many older podc…
via Facebook https://ift.tt/2L5xcSU
through IFTTT
