The Promise of Vaping and the Rise of Juul
“Teen Juul iconography radiates a dirtbag silliness. Vapes are meme-ready, funny in a way that cigarettes never were: the black-and-white photograph of James Dean smoking in shirtsleeves has been replaced with paparazzi snaps of Ben Affleck ripping an e-cig in his car. […]
“If you were to design your ideal nicotine-delivery device to addict large numbers of United States kids, you’d invent Juul […] It’s absolutely unconscionable. […]
“People definitely stress-Juul. But everything we do is like Tide Pods. Everyone in this generation is semi-ironically, like, We’re ready to die.”
Teens have taken a technology that was supposed to help grownups stop smoking and invented a new kind of bad habit, molded in their own image.
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