Archive - Amplify

Two-thirds of marketers do not understand the term ‘gamification,’ but try to use it anyway.

October 10 Comments Off on Two-thirds of marketers do not understand the term ‘gamification,’ but try to use it anyway. Category: Amplify, Feed

Marketers understand that gamification is something important but they don’t understand what it is or how to implement it. No wonder there are so many bad attempts at gamification out there.Clipped from www.nma.co.ukTwo-thirds of marketers do not fully understand what ‘gamification’ means, according to research, despite 78% believing that customers are more likely to respond […]

17 Banned Books You Read As A Child

September 27 Comments Off on 17 Banned Books You Read As A Child Category: Amplify, Feed

You’ll be surprised to discover these books have been banned. Click through to find out why.Clipped from www.buzzfeed.comSee more at www.buzzfeed.com 

“Better late than never, Washington Post instructs staff linking is ‘vital’”

September 23 Comments Off on “Better late than never, Washington Post instructs staff linking is ‘vital’” Category: Amplify, Feed

Oh you Washington Post. Just figuring out the internet this week huh?

(Article from Sep. 22, 2011 11:49 am)Clipped from www.poynter.orgBetter late than never, Washington Post instructs staff linking is ‘vital’by Jeff SondermanFishbowlDC
Top editors at the Washington Post sent a memo this week instructing staffers it is “vital that we link both internally and externally to […]

“Better digital marketing through storytelling” via @smartbrief

September 20 Comments Off on “Better digital marketing through storytelling” via @smartbrief Category: Amplify, Feed

This is absolutely true. You can’t effectively take advantage of technology unless you know how to tell good stories.Clipped from adage.comYou Have All the Tools You Need to Build Better Brand StoriesWhy Storytelling Is Essential to Business Success. Just Ask Apple, Google, Chevy, Coke and PepsiBut we also agree that technology innovations are irrelevant to […]