Is Shazam the next QR code? The increasing power of audio tagging

TV advertisements are using music and mobile app Shazam to create links from the ads to the products they are selling. What else can audio tagging do for us? For a while now, Old Navy has teamed up with Shazam to provide what is essentially the audio version of QR codes to consumers watching the […]

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Survey of Online Advertising in College Media [Infographic]

This survey of online advertising in college media includes 193 universities and 203 publications. I hope this post can help any student media outlet looking to start selling online ads. I’m giving you all the information I have collected.