Aram Zucker-Scharff

The Broadcast Clock:

nprfreshair:

Ever wonder what it’s like in the studio of a radio show? Well, here you go. We wanted to share this excellent story with you and recognize Bill Siemering, who revolutionized NPR and is a major reason why Fresh Air became a national program in 1987.

This podcast takes you into the studio and explains the radio clock:

There’s a term that epitomizes what we radio producers aspire to create: the “driveway moment.” It’s when a story is so good that you can’t leave your car. Inside of a driveway moment, time becomes elastic–you could be staring straight at a clock for the entire duration of the story, but for that length of time, the clock has no power over you.

But ironically,  inside the machinery of public radio–the industry that creates driveway moments–the clock rules all.

In Planet Money’s latest episode they explore the fascinating story of how a bottle of Coke stayed priced at a nickle for decades, the longest known sticky price in recorded history. 
Hint: it involves a really unwise contract.

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