uispeccoll: Pleased to announce our newest book arts…
Pleased to announce our newest book arts acquisition:
The Deep by Kevin Steele.
From the artist’s website:
“The Deep is a tribute to maritime folklore and tradition developed over centuries of nautical exploration. The ocean, which remains immense and mysterious in our own time, was all the more enchanting and terrifying to sailors in an era when being at sea meant a profound isolation from civilization in oft uncharted waters and dangerous passages.
The Deep is a circular accordion pop-up book which unfolds to an oversized eight-point compass rose. The compass, arguably the sailor’s most valuable instrument, not only enables accurate navigation but brings good luck, ensuring safe passage home and protecting against a watery end in the Deep.”If you want to take a look in person just stop by the desk in our reading room and our librarians will probably offer a bit of assistance. I particularly recommend getting a group together and stopping by since it is a great one to gather around.
The Morgan Library
The Morgan Library
jesseveportfolio: SPEC AD Barnes & Noble: Take better…
SPEC AD
Barnes & Noble: Take better #shelfies
Digital reading devices are increasing in popularity with each passing year. Book retailers such as Barnes & Noble are experiencing a decline in physical book sales, especially among younger readers. In order to appeal to this demographic, I focused on the term ‘shelfie’, meaning a photo of an individual’s bookshelf, developed in conjunction with the increasingly popular term ‘selfie’ (a photo of an individual taken by his or herself). By placing a # before ‘shelfie’, the ad encourages customers to tag their purchases as ‘shelfies’ when uploading photos of their bookshelves to social media channels. This participatory element of the campaign creates the possibility of expanding the #shelfie photo sharing trend while giving Barnes & Noble attribution to this trend.