Two-thirds of marketers do not understand the term ‘gamification,’ but try to use it anyway.
Marketers understand that gamification is something important but they don’t understand what it is or how to implement it. No wonder there are so many bad attempts at gamification out there.Clipped from www.nma.co.ukTwo-thirds of marketers do not fully understand what ‘gamification’ means, according to research, despite 78% believing that customers are more likely to respond […]
Links 3-30-11: +1, Project Thunderdome, Amazon’s consumer cloud, Against gamification
The big news of the day is Google’s partial launch of +1, a very geeky answer to the Like or Retweet button. In a move inspired by forum websites of the late 90s, Google is testing a product that allows you to “+1” search results.