Aram Zucker-Scharff

percolatehq:

Advertising’s Next Growth Segment: Content-technology 

(via Advertising’s Next Growth Segment: Content-tech – Dee Salomon-MediaLink – Dee Salomon – MediaBizBloggers – Jack Myers)

percolatehq:

Brand newsrooms: A natural evolution of social media? 
(via Should Brands Have Newsrooms? | Digiday)

thisistheverge:

Outlook.com moves out of preview mode with multimillion-dollar ads aimed at Gmail users
Microsoft’s latest advertising blitz isn’t as aggressive as ‘Scroogled’

Interesting to see both TV shows Nikita and Lost Girl using the same older women/younger girl dynamic. I wonder how much of it is an attempt to broaden the demographic appeal as opposed to character building. Do they pull in more female viewers by sh…