Aram Zucker-Scharff

“Microtargeters often describe their project as “look-alike modeling,” because the goal of using statistical algorithms is to discern patterns in an existing sample (like people on a church list) that can then be used to find people who resemble …

inothernews:

Teaser poster for Star Trek Into Darkness.
!!!!!!!!!!!!

Paramount’s press release:

In Summer 2013, pioneering director J.J. Abrams will deliver an explosive action thriller that takes “Star Trek Into Darkness.”
When the crew of t…

“Writers, analysts, and managers routinely bet on which lines would perform best and worst. “We were so bad at predicting what would win that it only reinforced the need to constantly keep testing,” says Showalter. “Every time something really …

“Marketers created a term—Cyber Monday—and digital retailers created deals. We consumers create chaos; and most of the headlines cheer because all of our digital buying creates jobs.
The enthusiasm, however, can obscure one of the most important …