Has Conde Nast ushered in a new era of Editor-Advertiser…
Has Conde Nast ushered in a new era of Editor-Advertiser collaboration? Do we really want them to?
Coke Wants in on Storytelling
Coke Wants in on Storytelling: shortformblog:
joshsternberg:
Last week, Coca-Cola took an intriguing approach to the growing trend of “brands as publishers.”
Calling it Coca-Cola Journey, Coke married the staid, static philosophy of a corporate …
murketing: Sometimes, bad client feedback is so bad, it…
murketing:
Sometimes, bad client feedback is so bad, it becomes a work of art. And that’s exactly what you’ll get with “Sharp Suits: A Creative Catharsis.” This Irish art exhibit, originally on display in a Dublin cafe, features some truly ma…
Is Shazam the next QR code? The increasing power of audio tagging
TV advertisements are using music and mobile app Shazam to create links from the ads to the products they are selling. What else can audio tagging do for us? For a while now, Old Navy has teamed up with Shazam to provide what is essentially the audio version of QR codes to consumers watching the […]
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