Aram Zucker-Scharff

Hello all, No big blog post today. I’ve spent most of the day traveling to NYC for the College Media Advisors spring 2011 conference. I’ll be presenting for a few workshops and it will be cool. I’ll have more up here about what I’m doing later. If you will be at CMANYC11, I look forward to […]

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Someone realized that TBD was doing the worst thing in the world for Allbritton, telling the competition that they could compete. The cut-backs issued to Allbritton Communication’s grand experiment TBD were surprising. First the outlet cut community profit-sharing, than Allbritton paired the organization down to just a website and put it under the purview of […]

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Sometimes it is important to maintain a character or narrative over multiple stories. The tool for that is story arcs. Story arcs are most common in TV and graphic novels, however, with the easy linking of stories, there is an opportunity to expand the use of arcs. A quick review: A story arc allows you to move one narrative thread […]

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I’ve been thinking of how to engage more of a participant’s senses as they read printed content. I’d really like to figure out a way to go beyond the standard tricks or video clips and animated text. If you are not familiar with the term, a music cue is the use of sound, usually musical, to signal a performer […]

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