Aram Zucker-Scharff

American millennials are THE WORST IN THE WORLD at Technology. Also pretty terrible at understanding numbers and awful at reading. [PDF]

American millennials are THE WORST IN THE WORLD at Technology. Also pretty terrible at understanding numbers and awful at reading. [PDF]

theatlantic:

Study: Opportunities In Young Adulthood Linked to Later Narcissism

There has been much debate over which generation, exactly, is the “Me” generation. Is it Millennials? Is it Baby Boomers? People have been taking selfies for pretty much as long as there have been cameras, after all. And painting them before that. There have always been and will always be narcissists, and, seemingly, we will always be horrified by their entitlement. But if there are generational differences in narcissism, a new study published in Psychological Science suggests that they might be attributable to the economy.

Read more. [Image: Shutterstock]

By this logic Millennials are on track to be the least narcissistic generation since the Greatest one.

fastcompany:

Millennials Don’t Care About Owning Cars, And Car Makers Can’t Figure Out Why

“What auto manufacturers, along with much of corporate America are missing here is that the vehicles to freedom and personal identity have changed for this generation. The sooner brands get a grip on this reality the sooner they can make adjustments in how they market to and communicate with this core group, which is essential to their long-term success.”

More> Co.Exist

I’d assume the other reason not listed here is because Millennials are more likely to associate a car and the company that makes it with corporate maleficence than personal freedom.