Aram Zucker-Scharff

Going native at the Times | Capital New York:

Meredith Kopit Levien on the paper’s big push

Her rebuttal to the John Oliver segment? “The best way to preserve editorially independent, high quality journalism is to preserve the business model. And I think the idea of branded content that shares a form factor with editorial is a great first step.”

Wired Taps Real Journalists to Push Further Into Native Advertising:

Brands want advertising that looks and feels like actual editorial content, and publishers are uniquely positioned to help. But how do they do that without selling out?  Increasingly, by creating stand-alone units. Onion has its Onion Labs, a serious branded content team that creates Onion-like parodies for brands.