“Apple’s “tell them what to believe” PR strategy has worked incredibly well for years. But it has…”

September 09 Comments Off on “Apple’s “tell them what to believe” PR strategy has worked incredibly well for years. But it has…” Category: Feed, Tumblr

“Apple’s “tell them what to believe” PR strategy has worked incredibly well for years. But it has also created tensions between the company and the people who cover it, as well as within Apple itself.”

– Seeing Through the Illusion: Understanding Apple’s Mastery of the Media.

My 4 Step Social Media Strategy

March 11 Comments Off on My 4 Step Social Media Strategy Category: Uncategorized

I’ve written a great post for the UPIU Blog on my methodology for managing the social media presence of both UPIU and the Office of Student Media.
Glittering promises to transform you into a social media powerhouse overnight are scams. Focusing on a long-term method to grow your social media presence, though, is a good idea.
Many […]

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