Social media is on the rise, but not like you’d expect
“One of the most surprising findings of the Reuters report is that news consumers on social media don’t necessarily watch video. Platforms and publishers alike have been pouring money into video sharing, such as Facebook Live. One Facebook executive even predicted last week that in the next five years video will replace the written word. But the report suggests that many news consumers are resistant to watching video because it is faster to read an article, and because of the ads that often precede videos. While video consumption is highest in the United States at 33 percent, heavy social media users are about 50 percent more likely to access online news videos, making it likely that as social media use continues to increase, so will video consumption.”
As readers worldwide increasingly rely on distributed news—found through social media and other aggregators, rather than on a publication’s homepage—their awareness of newspaper brands and individual journalists may be deteriorating. The decline of print, the growing use of…
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