Solving All the Wrong Problems
“The impulse to conflate toothbrush delivery with Nobel Prize-worthy good works is not just a bit cultish, it’s currently a wildfire burning through the so-called innovation sector. Products and services are designed to “disrupt” market sectors (a.k.a. bringing to market things no one really needs) more than to solve actual problems, especially those problems experienced by what the writer C. Z. Nnaemeka has described as ‘the unexotic underclass’ — single mothers, the white rural poor, veterans, out-of-work Americans over 50 — who, she explains, have the ‘misfortune of being insufficiently interesting.’
“If the most fundamental definition of design is to solve problems, why are so many people devoting so much energy to solving problems that don’t really exist? How can we get more people to look beyond their own lived experience?”
Do we really need an app that lets us brew our coffee from anywhere?
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