VERIZON HAS ACQUIRED YAHOO FOR $4.8 BILLION
“It will double Verizon’s digital advertising business, which is now poised to reach an estimated 4.5% share of the US internet advertising market, according to eMarketer. It will place Verizon in a distant third place, in terms of US digital ad market share, to Facebook (17%) and Google (36%). […]
“A Yahoo SEC filing shows that Mayer is set to receive a $54.9 million severance package when she leaves the company. In a letter to Yahoo employees released Monday, however, Mayer said she was “planning to stay” at Yahoo/AOL.”
The deal doubles the size of Verizon’s digital advertising business.
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