It Happened to Me: I Was Owned by a Dictionary
“It turns out that an aggressive, forward-looking brand—a venerable-but-staid brand that has turned to social media to add a bit of edginess to its image, perhaps—can indeed act like a dick in public, and will be rewarded with thousands of retweets, with celebratory gifs, with a Buzzfeed post chronicling its “iconic drag.” (Half a million views and still trending.) I worry that some previously unrecognized equilibrium has been toppled, and we’re about to enter a late-late-capitalist dystopia in which brands roam the Internet taking down civilians for fun. And when that day comes, we’ll look back on @MerriamWebster’s tweet and rue our LOLs, but it will be too late.”
I never expected that my humiliation would come at the hands of a popular brand of dictionary.
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