The Online Video View: We Can Count It, but Can We Count on It?
Is your media company monetizing on digital video, here’s some things to consider:
– You don’t know if length matters because average view is a terrible metric. So what’s the ROI per minute of video? *shrugz*
– You don’t know how many people are actually watching your videos because metrics are inconsistent between platforms and unreliable on any platform.
– Almost all the third party systems interested in measuring your video views have proven track records of being absolute shit at tracking anything. (comScore hahahahahahahahahahahahahahahahah)
– No external platform has any incentive to fully police its own metric-measurement failure.
– You have no proof that people want it vs are just taking it.
– Statistics show that the audience you likely want to capture with video doesn’t actually want the video.
– Making video is expensive and you’re probably pretty bad at it.
A push is underway to standardize some forms of measurement across websites that host video, information that is now largely self-reported.
via Facebook http://ift.tt/2dScJQx
through IFTTT
