The Team of Men Behind Rachel Brewson, the Fake Woman Whose Trump-Fueled Breakup Went Viral
“Review Weekly, he explained, was “a content site that we did to run affiliate programs through.” The concept is called arbitrage: “You pay for traffic and then monetize it and try to turn a profit. But because of my background in SEO, it was natural to start some content and try to get some free traffic as well.”
“If your vision just blurred, as mine reliably does when talking about internet revenue generating schemes, the important takeaway here is that Review Weekly was set up to make money by getting people to click through to their site from other, bigger sites. Everything depended on getting people to click back to Review Weekly, but not on making the content of the site itself any good. It was all incredibly generic: reviews of dating apps, security systems, and “subscription boxes” like Birchbox.”
In December 2015, readers at women’s site xoJane were enthralled and filled with all-caps rage by Rachel Brewson, a self-described “giant liberal” who boldly declared her love for a Republican named Todd. She described, in rapturous terms, how the couple’s political disagreements fueled an ecstatic…
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