Maker of Tide Pods: It’s Not Our Fault That Teens Are Fucking Stupid
“How can this youngest generation rebel? By creating memes that are unnerving for adults like David Taylor, the CEO of Procter & Gamble. We saw the same thing around Harambe, the gorilla that was shot at the Cincinnati Zoo in May of 2016. Why did youth culture embrace Harambe and make endless jokes in poor taste about the gorilla’s death? Because it was one of the few things that brands like Tide weren’t going to touch. […]
“In the end, everything about youth culture can and will be co-opted, of course, if there’s a buck to be made. In fact, a pizzeria in Brooklyn has made a Tide pod-inspired pie. And thus the marketing circle of life has been completed. Eating the Tide pod-looking pizza won’t kill you (they just dye the cheese blue and orange), so don’t expect teens of the year 2018 to be interested. But you can expect the next nihilistic trend to be even more outrageous.”
Why are teens eating Tide pods? Or, at least, pretending to eat them in videos that they’re posting online? We have some theories. But the company that makes the brightly colored laundry pods would like you to know that, whatever the reason, it’s not their fault.
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