explore-blog: This PSA from the Internet Advertising Bureau,…

explore-blog:

This PSA from the Internet Advertising Bureau, created by illustrator Dominic Owen and animator Will Samuel, is an essential form of modern literacy: A kid’s guide to how internet ads work.

Then again, the very necessity for such warnings demonstrates that the concept of ad-supported media isn’t, at the end of the day, in the public interest. As soon as we deem something a “necessary evil” perilous enough to warrant a PSA for our children, we also implicitly acknowledge the “evil” part.

(via swissmiss)