Aram Zucker-Scharff

Here’s more pessimism for print advertising:

Nathalie Tadena in The Wall Street Journal: Magna Global cut its forecast for U.S. advertising revenue growth this year to 5.1% from 6% on Tuesday, because ad spending the first half of the year was weaker than expected. But the Interpublic-owned media buying and research firm expects the ad mar…

Print is dead. You shouldn’t be surprised. 

explore-blog:

This PSA from the Internet Advertising Bureau, created by illustrator Dominic Owen and animator Will Samuel, is an essential form of modern literacy: A kid’s guide to how internet ads work.

Then again, the very necessity for such warnings demonstrates that the concept of ad-supported media isn’t, at the end of the day, in the public interest. As soon as we deem something a “necessary evil” perilous enough to warrant a PSA for our children, we also implicitly acknowledge the “evil” part.

(via swissmiss)